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Selected work · Interactive model

You work hard for new leads. Don't let them slip away.

I built this to make an abstract problem concrete. Put in your own numbers and it will show you what your unconverted inquiries are actually worth — no email required, nothing stored.

Where the money leaks out

Most schools lose enrollments in three places. None of them are the marketing.

01

Response Rate

A prospective student inquires, then waits. By the time someone calls back, they have toured the school down the road.

02

Cadence and Timing

One call and an email is not follow-up. Most enrollments take six or more touches. Most schools stop at two.

03

Re-engagement

Hundreds of past inquiries sit in your CRM. You already paid to get them. Now might be the right time.

42 hours
Average time it takes a business to respond to a new inquiry.
5 minutes
Leads contacted this fast are far more likely to convert.
Source: MIT/InsideSales Lead Response Management Study, 2007. Harvard Business Review follow-up, 2011.

Revenue Opportunity Calculator

How much are you leaving on the table?

Put in your own numbers, then adjust the upside to see what you could earn.

Revenue from each enrolled student.
Leads from your website, ads, and walk-ins combined.
Percent of inquiries that become enrolled students. Not sure? 8% is typical.
Past leads who inquired but never enrolled. You already paid for them.
The share of your currently-lost inquiries you could convert with faster, better follow-up. Applied to new inquiries going forward.
The share of your dormant CRM list you could re-enroll with a re-engagement campaign.
▸ How this is calculated
These numbers are estimates based on the figures you enter and two conservative recovery rates you control: one for optimizing new inquiries, one for re-engaging your dormant list. They are illustrative, not a guarantee. Actual results depend on your current follow-up, your admissions process, and program fit. Those two rates are the assumptions here, and they are yours to set.

On the follow-up premise: most businesses take about 42 hours to respond to a new inquiry, and faster, more persistent follow-up substantially improves contact and qualification rates. Source: MIT/InsideSales Lead Response Management Study (2007) and the Harvard Business Review follow-up (2011).
Potential tuition from your inquiries, per year
—
Pure math on your inputs: inquiries times 12 times tuition. This is the pool you pay to generate, not what is capturable.
What you currently enroll, per year
—
Your current inquiry-to-start rate applied to that pool.
Estimated additional recoverable, per year
—
From recovering 5% of the inquiries that currently slip away.
One-time, from reviving your dormant list
—
Re-engaging 3% of the dormant inquiries you already paid for.
Estimated year-one opportunity
—

Even recovering 5% of the leads that currently slip away could mean about — per year, plus a one-time — from re-engaging 3% of your dormant list. That is roughly — students. A single one is worth —. Recovering even a few makes a meaningful difference.

Reach out to discuss how to capture this
Based on your current conversion rates + estimated up-side. Nothing you enter is stored.

Want to know which of these numbers is real?

Bring your actual inquiry numbers and I will tell you where the leak is and what recovering it would take. No pitch deck, no pressure.

Book a 30-minute call See the rest of my work