Workforce development · career education · apprenticeship
The challenges with the most impact do not lie within a single department. I've worked across marketing, admissions, operations, product and customer success, and know what it takes to create and implement cross-functional change.
I work hand-in-hand with organizations in both strategy and execution, driving results that make a meaningful difference.
Seven areas I've owned, not observed. Most engagements pull from more than one, because most real problems do.
Positioning, campaigns, paid and organic. The work that gets the right people to raise their hand, and the reporting that tells you which channel actually earned it.
The path from first inquiry to first day of class: response time, follow-up cadence, advisor process, CRM hygiene, and leading indicators that surface a bad month before it closes.
Process design and the systems underneath it. I map how work actually flows, find where it stalls, and rebuild it so it holds up without heroics.
I've shipped software for this sector — discovery, requirements, roadmap, and the day-to-day with engineering and design. I can sit on either side of a build.
Voice, identity, and the words on the page. Student-facing, employer-facing, and the internal comms that keep a team pointed in one direction.
Talent initiatives with employer partners from SMBs to the Fortune 500, including Infosys, Eli Lilly, and PwC. Keeping partners engaged, programs delivering, and relationships growing.
Design and build, start to finish. Fast, accessible, mobile-first sites that say the right thing and turn visitors into inquiries. This one is mine, hand-built.
Every engagement starts the same way: I sit down with you and your team and learn the system you actually have, not the one on the org chart. You get a written audit and plan to review and agree to before I build anything.
Time with you, your team, and the people actually doing the work. I go through your funnel, your site, and your process the way a prospective student would.
A written, comprehensive audit: what's working, where it's leaking, what that costs, and a prioritized plan. Nothing gets built until you've reviewed and agreed to it.
I do the work. The campaign, the process, the reporting, the site — built and handed over working, not described in a deck for your team to figure out.
I run and refine it month to month so it keeps producing as conditions change.
Selected work
Programs, models, software, and systems — across marketing, enrollment, operations, and product.
An interactive model that shows a school what its unconverted and dormant inquiries are actually worth. Built to make an abstract problem concrete inside a first conversation.
Open the calculator →The recruitment, enrollment, and operating systems that took apprentices from first inquiry through a year-long program: process, reporting, and the tooling underneath. Built during 7.5 years as VP of Marketing & Operations at New Apprenticeship.
A cost-per-apprentice model for a program sponsor weighing a federal pay-for-performance opportunity: scenario paths, threshold math, and a client-branded interface. Shared privately by link.
A repeatable system that produces a decision-grade brief on a school before the first meeting: inquiry funnel and tech stack, pricing, competitive set, search visibility, and review themes.
Partnerships with community colleges and community organizations that connect learners to training and training to jobs: shared referral paths, aligned outreach, and the agreements and handoffs that make a pathway work in practice.
A product for allied health learners that keeps students engaged and on track from enrollment through program completion. Discovery, requirements, and roadmap through launch, working with engineering and design.
I've spent the past decade inside workforce development and postsecondary education, leading marketing, admissions, operations, product, and communications teams — often more than one at the same time. That's the useful part. I've sat in enough of those seats to recognize when a decision made in one shows up as a problem in another.
I'm a builder more than an advisor. I'd rather hand you a working thing than a recommendation about a working thing. Along the way that's meant building the systems behind a 12-month apprenticeship program, standing up workforce pathway partnerships with community colleges, shipping a student engagement application in allied health, and putting in over 1,000 hours of one-on-one career coaching.
C+L stands for Coffee + Laptop. It's how I work: I show up, sit down with your team, and build.
Based in St. Pete, working with schools, training providers, and workforce organizations across Tampa Bay and beyond.
Here's what's been in my cup lately in case you're looking for a good light roast!
Bring the thing you can't get moving — enrollment, a launch, a website, a process that keeps breaking. I'll tell you what I would do about it. No pitch deck, no pressure.